Pay per click (PPC) advertising is a type of online advertising that allows businesses to bid on keywords and get paid when someone clicks on their ad. It’s an effective way to reach new customers, but there are many different types of PPC advertising that businesses can use.

8 Types of Pay Per Click Advertising

In this post, we’ll go over the main types of PPC ads and how they work so you can choose the one most appropriate for your business needs.

1. Search Ads

Search ads are the most common type of PPC advertising and can be used for lead generation. They appear on search engines like Google, Bing, Yahoo, and Ask. These ads are typically text-only banners or images with a link back to your website. They work best when you target keywords that people use in their searches (such as “hair salon in [city]”).

Search engine optimization is more important than ever before because people now use mobile devices to find information online instead of desktop computers like they did ten years ago when we started using computers for everything!

2. Display Ads

Display ads are the most common type of PPC advertising because they’re displayed on websites and mobile apps.

They can be targeted based on keywords, who you’re looking for, or any other criteria that you wish to use. The way this works is by showing an ad to people who are interested in your product or service.

3. Shopping Ads

Shopping ads are a great way to reach consumers who are actively shopping for a specific product or service. This is because they’re often more likely to click on an ad that grabs their attention, which could lead them down the path of making a purchase.

Shopping ads can be effective with local businesses because they allow you to target people within driving distance from your store. This makes it easy for customers who would otherwise have no idea where you were located!

4. Social Media Ads

Social media ads are a great way to reach a large audience. They are also great for branding and lead generation, but they can be used in many different ways.

• Targeted Demographics – You can target your social media ad based on the age, gender or location of the person who will see it (e.g., 18-35 male living in North Carolina). This makes it possible to reach people who have specific interests in mind and might not even know about your business yet!
• Interests – Let’s say you want someone interested in hiking gear (like me!). Then you could create an ad specifically targeted towards this interest group so that only those who fit my criteria see it when they search online through Google AdWords or Bing Ads etcetera.”

5. Remarketing Ads

Remarketing ads are a type of display ad that is shown to people who have visited your website. This can be on a desktop or mobile device, so you’re able to target all the visitors who landed on your page in the past. Remarketing ads allow you to retarget customers based on their previous actions and interests.

READ: 6 Reasons Why Your Website Isn’t Appearing On Google Search Results

For example, if someone has clicked on an article about how to lose weight quickly but then left without buying anything from your site or leaving comments about how much easier it would be if they had purchased something instead of just reading through the article (which leads me into my next point), then they may be retargeted with a link that says “I was interested in this topic too! Check out this book by [my name] which contains even more tips like those mentioned above.”

6. Dynamic Search Ads

Dynamic search ads are a great way to get started with PPC advertising. They’re similar to dynamic SERPs, but they’re targeted at users who have searched for specific keywords in the past.

Dynamic search ads can be shown to users who have searched for similar products or services (e.g., “iPhone” and “Android”). The ad will appear alongside other related results, so it’s important that you choose carefully which words you want your ad to show up next to when creating one of these types of campaigns!

7. Call-Only Ads

Call-only ads are a type of PPC campaign that allows you to drive phone calls directly to your business. They’re part of Google’s call-only campaigns, which include the AdWords network and Bing’s search results pages.

Call-only campaigns can only be used on Google Search, so if you want to drive people who search for things like “shoe repair” or “garden tools,” these types of ads probably won’t work for your business. But if you want increased exposure online and offline in one place (and have an established brand), then this might be the solution for you!

8. Mobile App Install Ads

• Mobile app install ads are displayed on the mobile app store.
• They’re a great way to drive app downloads, and they have a higher conversion rate than other types of PPC ads.
• Mobile-only: App installs ads are only displayed on mobile devices, which makes it easier for users to find your ad and take action if they want to download your app or purchase something related to it (like a game).
• More expensive: App installs ads tend to cost more than other types of PPC advertising because they require more effort from advertisers in both creating compelling content for their ads and managing them across multiple platforms like Facebook, Twitter, and Google search results pages (SERPs).

Businesses can use different types of PPC ads to reach their target customers.

There are multiple types of PPC ads that businesses can use to reach their target customers. Here are a few examples:

• Video ads (video or animated)
• Native/mobile-friendly banners—which feature text and images on mobile devices, but only display full-screen when viewed from a desktop browser window
• Search engine keyword advertising—in which you bid on specific keywords in order to appear at the top of relevant search results pages

Conclusion

We hope this article has given you a good idea of what types of PPC campaigns are available, along with some tips on how to optimize them for your business. If you’re still unsure about what type would be best for your business, we recommend starting with search ads because they’re more affordable than display or social media ads. However, be sure to test all three types in order to determine which works best for your campaign!